Organic Vids for Reels · Acquisitions.com

Acquisitions
with an S.

The reel scripts that turn a billion-dollar track record into deal flow, clients, and rollup partners — built on two formats already proven to go viral. One track keeps the 10%-down buyers you already pull. The other opens the door to the business owners you actually want to buy.

2 proven formats 10 scripts + 1 ad 2 ICPs — buyer & owner 9 freebies, 9 keywords
The shift

Who we're talking to now

Today the whole feed says one thing: buy a business with 10% down. That pulls aspiring buyers — good, they convert on the webinar and the templates. But it hides the bigger business: you don't just teach people to buy companies, you install an AI operating system inside service businesses, grow them, then buy them into a rollup and exit the group for a multiple. That's the Codie / Hormozi / Brandon Dawson seat. Two audiences, one funnel.

ICP A — the owner (B2B, the real prize)

A service-business owner doing $1M–$20M who's the bottleneck. We install autonomous AI agents across marketing, sales, ops & finance — grow revenue, cut cost — then invest in or buy the business to roll it up and sell the group for a large multiple. Growth comes organically (via AI) or by acquisition (we hand them deal flow, analysis & funding to buy their competitors).

ICP B — the buyer (B2C, keep feeding it)

The aspiring acquirer chasing "10% down / OPM." Don't neglect them — they fill the weekly webinar and they're tomorrow's operators. Same content machine, different keyword and freebie. Some become owners in ICP A. Some become the partners we fund into deals.

We're Acquisitions with an S — done-for-you systems, your team for operations, and eventually an investor in your business — the same process I used to sell Rollups.com to Naval Ravikant's company.

Modeled from what's already working

Two formats. Every script picks one.

Both breakdowns below are decoded frame-by-frame from viral reference reels. Don't invent a third look — cast each script into A or B. A teaches a system with bright cards; B reveals a thing you built with AI. Chips on every script tell the editor which one.

FORMAT A

Bright-card system teacher

Reference: the 99-second "What's the difference?" freebie-funnel reel · acid-green info-cards, fast cuts, split-screen hook
0–2s
Split-screen hook: two of the same person, "What's the DIFFERENCE?" — sets up an A-vs-B comparison the viewer has to resolve.
2–30s
Full-bleed acid-green boards. Real screenshots (content grids, a lead-source spreadsheet) fly in. Caption bar carries live subtitles. A different card every ~4s.
30–44s
The proof stat — a real number table zooms in (leads, close rate). "B had more, even though they posted less." The freebie is why.
44–86s
Numbered teaching steps, each its own green card — problem list, the 16-tile menu, the funnel mockup, the ManyChat card. Teaches the whole system out loud.
last 2s
Keyword on screen while spoken + "an example of MY freebie · 100,000 leads." Hard cut to black.
FORMAT B

Dark "I built this with AI" reveal

Reference: the 33-second couch reel · dark room, talking head, a real AI-built dashboard flies in from the top, green ✓ bullets stack
0–3s
Dark room, person on couch, mid-sentence. A real product/dashboard drops in from the top of frame. "Used Claude." No intro.
3–12s
Green ✓ bullets stack one per beat — "tracks all content ✓ / tracks business KPIs ✓ / zero coding needed ✓". Screen-recording keeps updating behind.
12–28s
Screen-record proof: real numbers scroll — 442k followers, $76k pipeline, close-rate table, cash chart. "Customized… everything… the exact… project." It's clearly real, not a mockup.
28–33s
"…for free." Then an iMessage-style DM bar types the keyword. Cut. That's the whole CTA.
Why B is your unlock
Format A teaches; Format B proves. For the owner ICP, "I built you an AI system that runs your business" only lands when they watch a real dashboard move. Every AI / operating-system / audit script below is cast as B on purpose — it's the format that shows, not tells.
Track 1 · the owner · B2B

The AI-powered rollup videos

These reach the business you want to buy. Every one shows the operating system doing real work, then offers a free artifact — audit, agent, SOP, report — that only makes sense if you actually run a business. Keyword + freebie per script.

OWNER · B2BFORMAT B DM keyword · AUDIT

I'll tell you exactly what AI can replace in your business — free

On-screen scene 1: dark room, dashboard drops in — "IF WE DON'T SAVE YOU $50K/YR, YOU DON'T PAY"

Every service business is overpaying for work a machine should be doing. So we built a free audit that proves it.

You tell it your team, your roles, your bottleneck. It maps every seat and shows you which work autonomous AI agents take over — in marketing, sales, ops and finance.

Then it puts a number on it. This is what you're leaking a month. This is the agent to build first. This is your ROI in year one.

And the promise is simple — if we can't find you fifty grand a year in payroll, you don't pay us a cent.

I don't say that lightly. I was involved in over a billion dollars of businesses as an investor and operator, and I just sold Rollups.com to Naval Ravikant's company. This is the same system we install before we ever invest in a company.

Comment or DM me AUDIT and I'll send you the link. Takes ten minutes. Costs nothing.

AUDIT Freebie: the Free AI ROI Audit at audit.acquisitions.com — 11-step form → personalized savings report
Editor notes
Runtime
~50s · 6 beats · Format B, shot on a couch/desk in a dark room, one lamp
First 2s
Open mid-sentence, no logo. The audit result screen (the "$50K/YR" headline + savings number) drops in from the top exactly like the reference. That number is the hook — it must be legible in frame 1.
Screen-record
Real capture of audit.acquisitions.com: the team-mapping step, the payroll total ticking up, then the results screen — "estimated annual savings / money leak / ROI year 1." Let real numbers scroll. Never a static mockup.
✓ bullets
Stack green checks on beats 2–3: maps every role ✓ / shows what AI replaces ✓ / puts a dollar figure on it ✓
Cut rhythm
Nothing holds past 4s until the guarantee line — hold that one (~4s) on his face, screen gone. The Naval/$1B beat is the credibility spike; put "SOLD ROLLUPS.COM" on screen behind it.
Last 2s
AUDIT typed into an iMessage-style DM bar, then "$0" stamps. Cut to black.
OWNER · B2BFORMAT B DM keyword · AGENTS

30 employees doing the work of 300

On-screen scene 1: an org chart fills the top of frame — human roles, then AI-agent tiles stamp outward

Everyone's trying to hire their way out of the bottleneck. There's a faster move.

We drop AI agents into the actual org chart of the business. Not one chatbot — a team member in every seat.

Sales agents that chase every lead. Marketing agents running your content and ads. Ops agents running the SOPs. Finance agents on the numbers, every day.

So thirty people start doing the work of three hundred. Every bottleneck that used to be one hire away is now one agent away.

This is what we install before we invest in a company — because once it runs on agents, it's worth a lot more when we roll it into the group and sell.

DM me AGENTS and I'll send you the exact org chart — every role, and the agent that runs it.

AGENTS Freebie: the 38-agent org-chart map — every department seat and the agent that fills it
Editor notes
Runtime
~45s · 6 beats · Format B
Money shot
On "thirty doing the work of three hundred" — start on one human seat, then rapid-stamp agent tiles outward until the chart is full. ~15 stamps in 4s. Land on the four dept labels: sales / marketing / ops / finance. Write 30 → 300 in the accent color and hold it.
✓ bullets
chase every lead ✓ / run content & ads ✓ / run the SOPs ✓ / on the numbers daily ✓ — one per beat as he lists departments.
Positioning
The "before we invest" line is the rollup tell — it quietly says we buy these without pitching. Keep it.
OWNER · B2BFORMAT B DM keyword · DASHBOARD

The one screen that runs the whole company

On-screen scene 1: a live KPI dashboard drops in — sales, marketing, cash, all on one screen

Most owners have no idea what's actually happening in their business until the month is over. We fix that on day one.

One screen. Every number that matters, live. Leads and close rate. Followers and views. Cash in, cash out, cash coming. Every SOP, green or red.

Built with AI, customized to your business, zero coding. The same dashboard we put in front of a company before we decide to invest.

Because you can't grow what you can't see — and you definitely can't sell it for a multiple.

DM me DASHBOARD and I'll show you exactly how it's built.

DASHBOARD Freebie: the KPI-dashboard build guide + template (the "measure before you touch anything" system)
Editor notes
Runtime
~38s · 5 beats · Format B — this is the closest direct model of the 33s reference reel
Screen-record
Your real Fleet/KPI dashboard. Scroll it: sales tab → marketing tab → cash chart. Let genuine numbers show. The "zero coding, built with AI" line lands only because the screen is obviously real.
✓ bullets
tracks every KPI ✓ / built with AI ✓ / zero coding ✓ / customized to you ✓
Note
This is the softest-sell, most-shareable of the owner videos — it's a flex, not a pitch. Good top-of-feed opener for the B2B push.
OWNER · B2BFORMAT A DM keyword · ROLLUP

Sell one business for 3×. Combine five and sell for 10×.

On-screen scene 1: split hook — "1 BUSINESS = 3×" vs "5 BUSINESSES = 8–12×"

If you own one service business, the market pays you about three times earnings for it. That's the ceiling. Alone.

But combine five of them under one roof, running on the same AI system, and buyers pay eight to twelve times. Same businesses. Triple the multiple. We call that a rollup.

Here's how you get there. First, buy your competitor — you're not buying a business, you're buying revenue bolted onto overhead you already pay for. We hand you the deal flow, the analysis and the funding to do it.

Then we install the AI operating system so thirty people run it like three hundred.

Then we might invest alongside you — and roll it into a group heading for one big exit. That's exactly the process I used to sell Rollups.com to Naval Ravikant's company.

DM me ROLLUP and I'll send you the whole playbook.

ROLLUP Freebie: the AI-Powered Rollup playbook — buy → install AI → combine → exit at a multiple
Editor notes
Runtime
~55s · 6 beats · Format A, bright boards
Board path
Split hook → the valuation curve (3× → 8–12×), trace it in the accent color → the three sourcing boxes for "buy your competitor" → the agent org chart → the group/exit card. A different card every ~4s.
Annotate
Trace 3× → 8–12× by hand. Circle "same businesses." Stamp ROLLUPS.COM → NAVAL on the exit beat.
Why it bridges
This is the B2C→B2B hinge video: a 10%-down buyer sees the rollup ceiling and self-selects up into the owner track. Boost this one to both audiences.
OWNER · B2BFORMAT B DM keyword · SOP

An SOP an AI can actually run — not a doc nobody opens

On-screen scene 1: a messy Google Doc SOP on screen → morphs into a structured agent-runnable checklist

Every business has SOPs nobody follows. A doc in a drive that dies the day it's written.

The move now is to write SOPs an AI can run. Same idea — the steps, the standard, the check — but structured so an agent executes it, not just a human who forgets.

You screen-record the task once. AI turns it into the SOP. Then the agent runs it every time, exactly the same, on a Sunday night, forever.

That's the difference between a business that depends on you and one that runs without you — which is the only kind worth selling.

DM me SOP and I'll send you the exact way we build them.

SOP Freebie: the "SOP an agent can run" builder + the AI prompt that writes it from a screen-recording
Editor notes
Runtime
~40s · 5 beats · Format B
Screen-record
The transform is the hook: a rambling text-doc SOP → a clean structured checklist an agent reads. Show the morph literally on screen.
✓ bullets
record it once ✓ / AI writes the SOP ✓ / the agent runs it forever ✓
Track 2 · the buyer · B2C

The 10%-down buyer videos

Keep feeding the audience you already pull — these fill the weekly webinar and mint tomorrow's operators. Same machine, buyer-side keyword and freebie. Mostly Format A: teach the whole system out loud, give the artifact free.

BUYER · B2CFORMAT A DM keyword · DEALFLOW

Three ways to find businesses for sale. Everyone fights over one.

On-screen scene 1: "3 WAYS TO FIND DEALS — NOBODY KNOCKS ON 2 & 3"

There are three ways to find a business to buy, and everyone's crammed into the first one.

One — listed. We scan sixteen marketplaces every day with AI, not one site once a week.

Two — pre-market. Twenty-seven hundred brokers who send us deals before they list them. Took ten years to build those relationships.

Three — off-market. Straight to owners who never listed — Clay to build the list, Instantly to warm the inboxes, email and LinkedIn at scale.

Everybody's fighting over number one. Nobody's even knocking on two and three. That's where the deals with no competition are.

Comment or DM me DEALFLOW and I'll send you the whole system — the marketplaces, the broker list, the outreach.

DEALFLOW Freebie: the Deal Flow Playbook — 16 marketplaces + the 3-channel sourcing system
Editor notes
Runtime
~45s · 6 beats · Format A
Board path
Hook → three sourcing boxes, one per channel, zoom each as named → "everyone's on #1" caption over a crowded-marketplace shot → freebie card. Circle 16, then 2,737.
BUYER · B2CFORMAT A DM keyword · OFFMARKET

How to reach owners who never listed their business

On-screen scene 1: "THE DEALS WITH ZERO COMPETITION AREN'T LISTED"

The best deals aren't on any marketplace. They're businesses whose owner hasn't decided to sell yet. No listing means no bidding war.

Here's the exact off-market system. Clay to build and enrich the list of owners in your industry and geography. Instantly to warm up multiple sending inboxes so you don't get flagged.

Then five emails over twenty-one days — email and LinkedIn, on multiple sub-accounts, so you're reaching hundreds of owners at once, not one at a time.

Most never reply. That's fine. You only need the handful who were quietly thinking about it anyway.

DM me OFFMARKET and I'll send you the full SOP — the tools, the sequence, the templates.

OFFMARKET Freebie: the Off-Market Deal Flow SOP — Clay + Instantly + the 5-email / 21-day sequence
Editor notes
Runtime
~45s · 5 beats · Format A (screen-record the Clay/Instantly steps as cards)
Board path
Hook → Clay list building → Instantly warming → the 5-email sequence full-screen, number each step → freebie. Circle "21 days."
Note
Good candidate to also run as Format B (screen-record the tools live) if you want a harder-proof variant for the owner track.
BUYER · B2CFORMAT A DM keyword · BROKERS

The pre-market line: 2,700 brokers who send deals first

On-screen scene 1: "2,737 BROKERS · 1,200 ON A DIRECT LINE"

If you've been searching six months and everything's under offer or overpriced — you don't have a search problem. You're just standing in the same line as every other buyer.

The line that matters is pre-market. Twenty-seven hundred brokers, twelve hundred on a direct line, who send us deals before they ever hit a marketplace.

We built that with five emails over two weeks — introduction, credentials, deal criteria — then years of signing NDAs fast and never wasting their time.

Because a broker gets paid by the seller. All they care about is who can actually close.

DM me BROKERS and I'll send you the database and the exact sequence that opened those doors.

BROKERS Freebie: the broker database + the 5-email relationship sequence
Editor notes
Runtime
~45s · 5 beats · Format A
Board path
Hook → scroll the broker database (blur names) → the 5-email sequence, number each → "brokers get paid by sellers" caption → freebie.
Flag
Decide what's actually in the free sheet vs the paid product — don't give the full 2,700-line list away if it's a core asset. A curated sample + the sequence is usually the right free tier.
BUYER · B2CFORMAT A DM keyword · POF

No proof of funds, no financials — here's the fix

On-screen scene 1: "A BROKER WON'T SEND FINANCIALS WITHOUT THIS"

A legit broker will not send you a business's financials without proof of funds. It's the gate most first-time buyers don't even know exists.

And it's not a screenshot of your bank app — that gets faked all day. It needs to be on letterhead, referenced, with ninety-day validity.

Most people stall here for weeks. You don't have to. We built a tool that generates a proper proof-of-funds letter on demand.

DM me POF and I'll send you the generator — so the next time a broker asks, you have it in two minutes.

POF Freebie: the Proof-of-Funds generator (letterhead, referenced, 90-day)
Editor notes
Runtime
~32s · 4 beats · Format A — the shortest, tightest one. Good for a fast top-of-feed hook.
Screen-record
Show the generator producing a letter, zoom the dollar figure. Circle "90 days."
Note
POF already appears as a mid-video keyword in your MOF fund-the-deal reel. Standalone here it's cleaner — one keyword, one video. Confirm POF is a live ManyChat keyword before either ships.
BUYER · B2C · & ownerFORMAT B DM keyword · ANALYZE

Your "3× earnings" deal is really 4.5× — here's the math

On-screen scene 1: a deal-analysis tool on screen; "3×" strikes through, flips to "4.5×"

That memorandum the broker sends you is a sales document, not a report. Somebody got paid to make the business look as good as possible.

So we built a simple deal-analysis tool. You put in the numbers — price, three-year average earnings including the bad year, the owner's real involvement.

And it catches the thing that kills deals: who manages this the day after you close? Because a deal that looks like three times earnings is really four and a half once you add the manager you'll have to hire.

It kills the bad deals fast, so you only spend time on the ones whose numbers actually make sense.

DM me ANALYZE and I'll send you the tool.

ANALYZE Freebie: the simple deal-analysis tool / SDE calculator with the manager-add-back built in
Editor notes
Runtime
~40s · 5 beats · Format B (the tool is the star)
Money shot
On screen: "3×" with a manager's salary line striking through it, flipping to "4.5×" in the accent color. One animation — the single most screenshot-able frame.
✓ bullets
real 3-yr earnings ✓ / owner involvement ✓ / who runs it day 2 ✓
BUYER · B2C · & ownerFORMAT B DM keyword · REPORT

The 16-page due-diligence report we run on every deal

On-screen scene 1: a real 16-page report fans out across the screen

Before we ever make an offer, every deal goes through the same thing — a full due-diligence report. Sixteen pages. Earnings, risks, the model, go or no-go.

Most buyers are working off a broker's glossy teaser and a gut feeling. That's how you overpay, or buy a lemon.

We run AI over every deal to build this fast, so we only sit down with sellers who are actually motivated and whose numbers hold up.

I'll give you the exact report we use — the real one, not a watered-down version.

DM me REPORT and I'll send it over as an example you can copy.

REPORT Freebie: the full 16-page acquisition due-diligence report (example / template)
Editor notes
Runtime
~38s · 5 beats · Format B
Screen-record
Fan the real report across the frame, then push into 2–3 pages so it's obviously substantial. Circle "GO / NO-GO" on the decision page.
Flag
Redact a real deal or use a sanitized example — don't leak an actual target's financials in a public reel.
Steal these structures

Viral formats to model — the ICP's proven hooks

The recurring formats that repeatedly go viral in business-acquisition + AI-for-business + holdco/rollup content. These are the templates behind Codie Sanchez, Hormozi, Brandon Dawson and the SMB-acquisition creators. A specific-example sweep (handles, view counts, exact hooks) is running now and will be added here.

01 · "Boring business, real P&L"

Show an unglamorous business and put its actual numbers on screen. "This laundromat does $40k/mo profit." Your version: a service business + the AI-lifted margin. You have the P&Ls — use them.

02 · The contrarian myth-bust

"Everyone's building AI wrappers. I'm buying the businesses they'll sell to." Codie's whole engine. Say the thing the feed isn't saying.

03 · "I built this with AI" reveal

Your Format B. Screen-record a real tool, "zero coding, made with Claude, free." Currently one of the highest-performing formats anywhere.

04 · Split-screen A vs B

Your Format A hook. Two paths, one outcome — the viewer has to watch to find out why B won. Great for owner-who-buys vs owner-who-doesn't.

05 · "Nobody knows this exists"

Reveal a lever hidden in plain sight — pre-market brokers, SBA to $10M, seller carry. Insider-knowledge dopamine.

06 · The number-in-the-hook

Lead with the figure. "$50k/yr you're leaking." "30 people doing the work of 300." "3× becomes 12×." Specific numbers stop the scroll.

07 · "POV: your competitor just…"

Second-person mini-story. "POV: your competitor just installed AI and started eating your leads." Puts the owner inside the stakes.

08 · Teach-the-whole-system

Give away the entire process, out loud, fast. The scale is the sell — nine jobs, 2,700 brokers. They realize they'd never do it alone.

09 · Credential cold-open

"$1B in deals, sold Rollups.com to Naval." Earned authority in the first 3 seconds buys you the next 30.

10 · The guarantee flex

"If we don't save you $50k, you don't pay." A risk-reversal stated as a hook is inherently screenshot-able and comment-bait.

Real videos to study — sourced, with handles

Pulled from live search. Platform pages block view-count scraping, so counts are flagged verified or not — every handle and hook is real. Codie Sanchez is your #1 model; she's the exact B2C→B2B bridge you're making.

@realcodiesanchezboring-asset flex

"My first laundromat made $67K — this one will do $3M this year."

You: "My first AI agent saved a business $67K a year. The rollup of ten of them is a $30M exit." Same small→huge number arc.

@realcodiesanchezno-money-down · bridge

"No money to buy a business? Here are 4 ways." / "6 ways to buy a business if you don't have the cash."

You: your existing OPM audience's exact language — "6 ways to buy a service business with none of your own money, then 10× it with AI before you sell." Your #1 bridge video.

@realcodiesanchezwarning listicle

"Don't buy a laundromat unless you know these 3 things."

You: "Don't bolt AI onto your business until you know these 3 things." Negative framing beats positive — loss aversion.

@ahormoziobjection-killer

"Here are 2 ways to buy a business with no money down."

You: "2 ways to buy a service business with no money down — and how AI pays back the loan." Channel: 4.3M subs, ~1.1B views, 91% from Shorts [verified]

@BrandonMDawsoncredential reframe

"I've scaled multiple businesses to 9 figures. The secret? It's not working harder — it's working smarter."

You: "I've been part of $1B+ in deals. What decides if a service business is worth buying isn't revenue — it's whether it can run on autopilot." Lead with the $1B credential.

Jason Lemkin / SaaStrshocking replacement + open loop

"We replaced our sales team with 20 AI agents — here's what happened next."

You: "I replaced a plumbing company's entire front office with AI. Here's the P&L 90 days later." Possibly your single strongest hook — AI + acquisition + a real number.

@LiamOttleyscreen-record proof

"Build & sell web apps with AI — without coding."

You: "I built the AI system that runs an entire HVAC company — no coders. Here's the screen recording." 648K views, ~14× his median [verified] — your most underused asset.

@mhp_guy · @sweatystartupcuration · holdco

"9 boring businesses that secretly print money." / "How I'm building a $50M EBITDA holdco of boring businesses."

You: "7 boring service businesses that are perfect for an AI rollup." / "How I'm building a $100M holdco of AI-run service businesses" — the AI layer is your edge over Huber/Koerner.

Two live newsjacks right now
1 — Codie Sanchez publicly sold her laundromats. React as the operator: "She sold the laundromats. Here's what the next chapter of boring-business investing looks like — with AI."  2 — the "small businesses replacing entire teams with AI" news wave (Time, Fortune, Entrepreneur, 2025–26). React as the one who actually does it inside businesses he owns.
Your category-of-one line
Every creator above does half of what you do — Codie/Huber/Koerner buy boring businesses; Ottley/Saraev build AI. You're the only one doing both. Make this your signature cold-open: "Everyone's building AI startups. I use AI to buy and roll up the businesses that already print cash."